Property Marketing in London
Showcasing your home to maximise its potential is more than just placing it on a web portal with pretty pictures and floorplans, especially when market conditions are difficult! The principles, however, are the same. We are selling a lifestyle as well as a property so knowledge of each road, block, building and house as well as the amenities that are close at hand and around it, are vitally important ingredients to help achieve the best possible prices and inform potential buyers and tenants all that the local area has to offer.
To support this knowledge we need to have the best marketing and these are some of the steps we take to ensure your property reaches the widest possible audience.
Hudsons Website
Built for the consumer for ease of use and to get to property listings quickly and efficiently, backed up with tips, guidance and local knowledge to help customers get the whole picture, either a little or a lot. We also maximise our traffic via Google by working with highly rated SEO specialists to make sure we are appearing on the most important and relevant searches for property online. We generate over 5,000 visitors to our site every month and that continues to rise.
Property Portals
Hudsons utilise two of the leading property portals in Rightmove and OnTheMarket, both of which attract huge amount of visitors to their sites. We also pay for premium adverts to make sure we can highlight properties to enhance their hit rate and pages viewed.
Social Media
Twitter, Facebook and LinkedIn are some of the channels we operate in order to maximise every element of Hudsons marketing. From young to old we interact with everyone who is interested in property and target those looking to transact within London’s prestigious West End.
Hudsons Wall
Located on the busy intersection between Charlotte Street and Rathbone Place, our triple paned “Hudsons wall” enables us to showcase a wide range of properties with eye catching advertising which enables us to continue to attract the window shoppers who cannot help but stop and look at property.
Recommendation
Word of mouth referrals and recommendations help us continue to thrive in the West End and this can only be achieved by being excellent at what we do. This is another tool which we monitor regularly with net promoter Score. Buyers, tenants, sellers and landlords are all recommended to us each week, month and year as the Hudsons team continue to go above and beyond at every opportunity.
Overseas Reach
Other countries may seem a long way away but when there is a huge appetite from Asia and beyond you have to be able to attract, liaise and have trusted people on the ground who can make them feel a lot closer. Hudsons also actively visit, interact and make new relationships with high net worth individuals as well as property specialists in these areas. This helps us stay ahead of our competitors in finding buyers in other countries but more importantly bringing London’s West End close to them.
Hudsons Offices on Charlotte Street W1
We are very proud of our offices here, they are located right within the heart of Fitzrovia, with high ceilings, large sash windows and decorated to a high standard to provide the best, friendliest and most professional environment to transact property in the West End. Our location alone attracts a huge number of enquiries which helps us stay one step ahead.
Commercial Crossover
Dealing in office rentals and investment allows us to mix with some very high net-worth individuals who not only need office space but often require residential space too, from a one bedroom flat to rent as a pied-à-terre or a large house to buy to be close to the office with their family. Utilising this knowledge is another significant boost to enquiries and a reason why we achieve the best prices locally.
Photos
For many years now we have outsourced our photographs to professionals who are specialists in property photography. Getting the best shot from each room or external shot helps build the lifestyle which in turn creates enthusiasm from buyers and tenants wanting to live within each property.
Floorplans
No matter of the price, Hudsons will undertake floorplans for your property as these will give buyers and tenants the best idea as to whether a space will work for them or not without actually viewing the property. we cannot believe we ever did without them in the first place…
Virtual Walk Throughs
These are available on mainly new properties that have been finished. They enable buyers from outside of London who cannot find the time to get to see the property themselves to get a real experience of how the light falls, how the rooms feel and an opportunity to see through their eyes as a tenant or owner.
PR
Hudsons are often quoted by property journalists for their take on what is happening when the latest bit of property news, change of legislation or property price report hits the headlines. This along with specific tailored stories of the properties we represent often allows us to grab front pages of magazines or editorial in national newspapers. Being alert to opportunities and seeing each property having its own story and how a reader might want to see this is all part of our PR working to enhance, be different and get properties seen more than others elsewhere.
Magazine Advertising
Our research suggests that customers still enjoy sitting down and reading a physical copy of a magazine, especially one full of property and dreaming of their next aspirational move. Magazines specialising in property are still a productive source of enquiry although not as potent as years gone by, however with our great branding and ability to showcase each property to its very best potential we are still able to attract buyers and tenants to contact us. With the ability to tailor each property we are also able to look at non industry specific magazines to pull the right buyer who perhaps does not know they are thinking of moving themselves yet!
Newspaper Advertising
National and London based advertising was certainly, until the arrival of the internet, the main source of enquiry and like magazines we can tailor each property to the appropriate advertising campaigns. We have found that the Evening Standard in London and the Financial Times, The Times and Sunday Times reach many thousands of the right type of buyer, adding to the diversity of enquiries we receive.
Hudsons feature regularly in the Diary of an Estate Agent section within the Evening Standard’s Homes and Property supplement, given away free every Wednesday to almost a million people at train and tube stations around the capital. This creates fantastic brand awareness and helps us to be seen as the voice of property in London’s West End.
Central Lite - Complimentary in-house publication
We believe in producing a small but informative publication to advise potential customers and the general public about what is happening in their neighbourhood. A publication that informs residents of local events, new places to explore, updates on the property market within their area as well as showcasing properties in our areas of expertise, Fitzrovia, Bloomsbury, Soho, Covent Garden and Marylebone. It is also a way of illustrating how seriously we take our role within the local community and help past and present customers enjoy some of the West End’s finest shops and restaurants at discounted prices. This all helps to build awareness that Hudsons is the number one go-to agent. This all comes back to the local knowledge that helps us generate great prices for our customers.
Marketing Material
We are constantly exploring new and innovative ways to attract new business and provide our customers with an improved service. Our distinctive brand and attention to detail and commitment to quality affords us a strong platform to do this and we monitor market trends, response to campaigns and regularly consult with leading industry experts to ensure our marketing is targeting the best audience for each property.
